After a silly tantruam (I just love being that parent who walks around a quiet little market with a sobbing, screaming child, ignoring her) she said she was going to paint her face herself when we got home. That's OK, I said. Here is her creation:
So not only did we save the money and she reduced just a little of that sense of entitlement, she gained a huge amount of pleasure by doing it herself. A win, and she was so proud!